In this article, we will discuss about the scope of digital marketing in India and the key challenges that marketers are facing. Some of the key terms in the definition of digital marketing will also be mentioned.
Digital Marketing Overview
Digital Marketing has its roots in the production of web pages or documents that allow a user to view or download the content on-the-go, mainly from a mobile device. These days the usage of mobile devices is high in the market and many mobile apps are coming up to offer faster browsing of data, or making a call.
Digital marketing does not only refer to creating web pages. Digital marketing includes every aspect of marketing such as social media marketing, advertising, website design and development, sales, photography, mobile apps, newsletters, websites and many more.
Digital Marketing Industry Overview
If we refer to the previous statistic of Internet users worldwide in 2013, the number was at 762 million. As of 2018, it was 1179 million. In addition to these, there were also 250 million social media users in 2013. And, the number of social media users in 2013 was over 1210 million and the number of social media users in 2018 was over 3900 million. This was in 2013. But in 2018, the number of internet users in India is over 230 million. Considering these statistics, the market size of digital marketing in India in 2018 is around 115 billion dollars.
Digital Marketing Market Scope
One of the biggest challenges for marketers is to compete in the digital marketing industry. Today, digital marketing is more mature and the market has matured significantly. Most of the companies are making digital marketing efforts as it has become important in the current scenario of digital marketing.
Other important aspects that have changed the landscape of digital marketing in India are:
Digital marketing helps in the growth of marketing business.
The cost of digital marketing is much lesser compared to the traditional marketing. This helps the marketers in gaining a better reach and publicity for their business.
Digital marketing helps in building long-term brand presence and the probability of creating a brand image in the market.
Online businesses are getting popular. This also includes websites and digital media websites. This helps companies in reaching out to people who are looking for information and products.
Digital Marketing Challenges
Internet use in India is increasing. As the digital marketing industry is growing, the number of digital users in India has increased, too. However, there are many challenges that the marketers are facing in this digital marketing industry. One of the biggest challenges that the marketers are facing is the basic question of how to connect with the existing or potential customers. There are many ways to achieve this but it is difficult for the marketers to do this with a proper plan. It becomes difficult to reach out to people who are busy in digital work, reading social media content and are looking for anything related to digital marketing.
As per the other issue, it is important to understand how to connect with the customers. With the introduction of new technologies such as artificial intelligence, there are some companies that are able to achieve this. This allows them to connect with a customer who is looking for a specific solution, product or service. However, companies need to understand how to implement this technology in the right way.
Digital Marketing Tools
Digital marketing tools that are used by the marketers include:
Social Media Marketing Tools
These tools are different from other digital marketing tools and they are mostly used by the marketers. The information is collected, analyzed, and then analyzed in the digital marketing tools. These tools can help the marketers in collecting information about the consumers.
But, social media has a limitation to grow. Social media platforms have many challenges such as developing an experience that is full of joy. Social media is also a place where most of the people are involved in viewing, sharing and distributing the content that is very small. For example, it is not possible for a digital marketer to reach out to every person in the world through social media.
However, social media makes the marketing process much easier as they can create short posts and conversations about a product or service. Social media also gives the access to their targeted audiences. However, the most important question that comes to the mind of the marketers is how to reach out to the people who have not done a social media or are not yet interested in social media.
Social media plays a big role in the digital marketing industry in terms of reaching out to potential customers. Social media has the capability to help the companies to acquire new users, in marketing, for brands, and in communication.
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